ENGLISH

Multinational Enterprises in Emerging Markets

By Yadong Luo

Book information

Publisher
Copenhagen Business School Press
Year
2002
ISBN
8763000466, 9788763000468
Open Library ID
OL9170264M
Language
english
Format
PDF
Filesize
70 MB (73405134 bytes)
Pages
399\407
Library
Mexmat
Time added
2011-02-23 10:11:24

Description

Multinational Enterprises in Emerging Markets aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets. Unlike other books, which tend to be very general in offering these lessons, Yadong Luo explicates the issues concretely, comparatively, and thoroughly.

Similar books