ENGLISH

Entrepreneurial Icebreakers: Conquering International Markets from Transition Economies

By Julia Prats , Marc Sosna , Sylwia Sysko-Romanczuk

Book information

Publisher
Palgrave Macmillan
Year
2014
ISBN
1137446307, 9781137446305
Language
english
Format
PDF
Filesize
3 MB (2837667 bytes)
Pages
432\433
Time added
2015-10-11 23:51:02

Description

How can entrepreneurial ventures started in difficult transition economy contexts conquer international markets and eventually compete at world-class level? With this book, readers can follow the footsteps of 15 internationally successful companies from ten different Central and Eastern European countries and Russia which started in weak and uinstable geopolitical conditions, and were able to scale internationally and compete at their industries' forefronts. These ''Entrepreneurial Icebreakers'' are the change agents of transition economies and have created international pathways for themselves and others. This book presents key insights about the challenges and the approaches they applied. All companies are featured in 15 teachable case studies – ready to use in entrepreneurship and strategy courses – that represent a broad level of diversity with regard to countries, industries, topics, growth phases, challenges and internationalization strategies.

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