ENGLISH

Gut Feelings: The Intelligence of the Unconscious

By Gerd Gigerenzer

Book information

Publisher
Penguin (Non-Classics)
Year
2008
ISBN
0143113763, 9780143113768
Language
english
Format
PDF
Filesize
926 kB (948052 bytes)
Edition
Reprint
Pages
288\286
Time added
2011-06-04 13:46:07

Description

Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell’s Blink Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition—a suite of gut feelings that have evolved over the millennia specifically for making decisions. “Gladwell drew heavily on Gigerenzer’s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma” (BusinessWeek).

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