The Global Private Health & Fitness Business: A Marketing Perspective

Description

The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing. Half Title Page Title Page Copyright Page Contents List of Figures and Tables About the Editors (Editor Biographies) About the Contributors List of Contributors Chapter 1:
Introduction 1. Introduction Part I:
The Europe Industry Chapter 2:
The Fitness Industry in the United Kingdom 1. Introduction 2. Measuring the Prosperity of a Country 3. Life Expectancy 4. Leaving the EU 5. National Physical Activity Levels 6. The SARS-CoV-2 Pandemic 7. Business Models 8. Growth Drivers 9. Member Acquisition 10. The Web and the Power of Social Proof 11. The Arrival of Digital Intermediaries 12. Member Retention Erosion of the Membership Model Fitness Consumers Becoming More Promiscuous 15. Case Study: PureGym 15.1. Introduction 15.2. The PureGym product 15.3. Members 15.4. Marketing 15.5. Financials and Growth 15.6. Growth and the Future 16. Conclusion Chapter 3:
The Spanish Fitness Industry 1. Introduction 2. Private Business Models in Fitness Centres 2.1. Low-Cost Centres 2.2. Concession Centres (PPP) 2.3. Medium Centres 2.4. Premium Centres 2.5. Specialised Studies 3. Practices Used to Attract Consumers 4. Practices Used to Build Customer Loyalty 5. Fitness Chain in Spain: The Case of BeOne Fitness & Sport 6. Conclusions and Managerial Applications to Other Countries Chapter 4:
An Overview of Fitness in Portugal: Business Models, Attraction and Building Members’ Loyalty 1. Introduction 2. Private Business Models in Fitness Centres 3. Practices Used to Attract Consumers 4. Practices Used to Build Consumer Loyalty 5. Fitness Case in Portugal 6. Conclusions and Managerial Applications to Other Countries Chapter 5:
The Fitness Sector in Greece: Business Models and Marketing Perspectives 1. Introduction 2. Private Business Models in Fitness Centres 3. Practices Used to Attract Consumers 4. Practices Used to Build Customer Loyalty 5. The Case of ALTERFILE 6. Conclusions and Managerial Applications to Other Countries Chapter 6:
Business Models of Lithuanian Fitness Centres 1. Introduction 2. Private Business Models in Fitness Centres 3. Practices Used to Attract Consumers 4. Practices Used to Build Customer Loyalty 5. The Case of VS-Fitness 6. Conclusions and Managerial Applications to
Other Countries Chapter 7:
The Fitness Industry in Turkey 1. Introduction 2. Private Business Models in Fitness Centres 3. Practices Used to Attract Consumers 4. Practices Used to Build Customer Loyalty 5. Fitness Chains in Turkey 6. Conclusions and Managerial Applications to Other Countries Chapter 8:
The Fitness Industry in Italy 1. Introduction 2. Private Business Models 3. Marketing Strategies to Attract Consumers 3.1. Efficient Time Management for Busy Clients 3.2. Wellness Informants 3.3. RadioBroadcast on Well-Being 4. Strategies for Loyal Customers 4.2. Loyalty Experts 5. Chain of Fitness Centres in Italy – GetFIT 6. Conclusions and Questions for All Part II:
The North–South America Industry Chapter 9:
The Fitness Industry in the USA 1. Introduction 2. Private Business Models in Fitness Centres 3. Practices Used to Attract Consumers 4. Practices Used to Build Customer Loyalty 5. Case of a Chain Fitness Centre of US 6. Conclusions and Applications Chapter 10:
The Mexico Fitness Industry 1. Introduction 2. Private Business Models in Fitness Centres 3. Practices Used to Attract Consumers 4. Practices Used to Build Customer Loyalty 5. Mexico Fitness Chain: Sport City 6. Conclusions and Managerial Applications to Other Countries Chapter 11:
The Fitness Industry in Chile 1. Introduction 2. Chilean Fitness Centres, a Consolidated Offer 3. Most Used Marketing Strategies 4. Practices Used to Build Customer Loyalty 5. Sportlife: A Fitness Chain 6. Conclusions and Managerial Applications to Other Countries Chapter 12:
Fitness in Brazil: A Diversified Market 1. Introduction 2. Private Business Models in Fitness Centres 3. Practices Employed to Attract Members 4. Practices Used to Build Member Loyalty 5. The Smart Fit Case 6. Conclusion Part III:
The Asia-Pacific Industry Chapter 13:
The Fitness Industry in India: An Overview and Prospects 1. Introduction 2. Private Business Models in Fitness Centres in India 3. Practices Used to Attract Consumers 4. Practices Used to Build Customer Loyalty 5. Cure.Fit: A Case Study 6. Conclusions Chapter 14:
The Australian Fitness Industry: Trends, Disruption and Positioning 1. Introduction 1.1. Australia – Socio-Economic and Social Analysis 2. Private Business Models in Fitness Centres 3. Practices Used to Attract Consumers 4. Practices Used to Build Customer Loyalty 5. Australian Fitness Chain 6. Conclusions and Managerial Applications for Other Countries Chapter 15:
The Health and Fitness Club Industry in Japan 1. Introduction 2. The Business Model for Fitness Clubs in Japan 3. Strategies to Attract Fitness Club Customers in Japan 4. Strategies for Building Customer Loyalty in Japan 5. Case Study of a Fitness Club in Japan 6. Conclusions and Future Directions Chapter 16:
Sports Fitness Industry in China 1. Introduction 2. Private Business Models in Fitness Centres 3. Strategies for Attracting Consumers 4. Countermeasures for Building Customer Loyalty 5. PHYSICAL: A Chain Fitness Centre 6. Conclusions and Applications that Could Contribute to the Fitness Industry in Other Countries Part IV:
The Africa and Middle East Industry Chapter 17:
The Fitness Industry in Morocco 1. Introduction 2. Private Business Models in Fitness Centres 3. Marketing Practices Used to Attract Consumers 4. Practices Used to Build Customer Loyalty 5. City Club: A Fitness Chain in Morocco 6. Conclusions and Managerial Applications from Other Countries Chapter 18:
Saudi Arabia’s Fitness Centre Industry: Getting in Shape 1. Introduction 2. Private Business Models in Fitness Centres 3. Practices Used to Attract Consumers 4. Practices Used to Build Customer Loyalty 5. Fitness Time (Leejam Sports Club Company) 6. Conclusions and Applications that May Contribute to Other Countries Chapter 19:
The Fitness Industry in Egypt 1. Introduction 2. Private Business Models in Fitness Centres 3. Practices Used to Attract Consumers 4. Practices Used to Build Customer Loyalty 5. Fitness Chain in Egypt 6. Conclusions and Applications that Could Contribute to Other Countries Chapter 20:
The Fitness Industry in Kenya 1. Introduction 2. Private Business Models in Fitness Centres in Nairobi, Kenya 3. Conformity to Exercise Adherence as a Practice for Consumer Attraction and Building Customer Loyalty 4. Practices Used to Build Customer Loyalty 5. Description of Customer Demographics in Fitness Centres and Exercise Adherence Conformity 6. Conclusions and Practical Applications Chapter 21:
A Look to Fitness Industry in Iran 1. Introduction 2. Private Business Models in Fitness Centres 3. Practices Used to Attract Consumers 4. Practices Used to Build Customer Loyalty 5. Fitness Chains in Iran 6. Conclusions and Applications that Could Contribute to Other Countries References Index