ENGLISH

Why We Buy: The Science Of Shopping

By Paco Underhill

Book information

Publisher
Simon & Schuster
Year
2000
ISBN
0684849143, 9780684849140
Open Library ID
OL22141412M
Language
english
Format
PDF
Filesize
7 MB (7124727 bytes)
Pages
121\121
Library
Mexmat
Time added
2011-02-23 10:11:24

Description

When a young man enters Bloomingdale's and loiters for 22 seconds at the makeup counter before moving to the men's department to buy an necktie, Underhill and his researchers are there, recording every pause, facial expression, and sigh. Why? Because Underhill has mastered the science of shopping. There's a lot to learn from his findings, which go beyond the calculations of any state-of-the-art computer programs or costly focus groups to teach you the true nuances of the customer retail experience.

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