ENGLISH

Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company

By Johnston , Norm

Book information

Publisher
Palgrave Macmillan US
Year
2015
ISBN
9781349552917, 9781137462930, 1137462930, 1349552917
Language
english
Format
PDF
Filesize
4 MB (4665457 bytes)
Pages
1\232
Time added
2020-07-26 19:24:52
British literature;Economics;Literature;Management

Description

Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

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