ENGLISH

Creating Experiences In The Experience Economy (Services, Economy and Innovation)

By Jon Sundbo , Per Darmer

Book information

Publisher
Edward Elgar Publishing
Year
2008
ISBN
1847209300, 9781847209306
LCC
HF5415 .C696 2008
Open Library ID
OL16900422M
Language
english
Format
PDF
Filesize
2 MB (1619893 bytes)
Series
Services, Economy and Innovation
Pages
271\271
Time added
2011-06-04 13:46:07

Description

"Creating Experiences in the Experience Economy" focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated. Presenting diverse and innovative perspectives, the contributors discuss and present models for how experiences are designed, produced and distributed. With its cross-disciplinary approach to experience creation, this fascinating study will appeal to researchers and academics of business administration, services, culture and tourism.

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