Russia's Public Diplomacy: Evolution and Practice

Description

Russian public diplomacy attracts growing attention in the current global climate of tension and competition. However, it is often not understood or is misunderstood. Although some articles and book chapters exist, there are almost no books on Russian public diplomacy neither in Russian, nor in English. This edited collection is an in-depth and broad analysis of Russian public diplomacy in its conceptual understanding and its pragmatic aims and practice. Various aspects of Russian public diplomacy – from cultural to business practices – will interest professors, students and practitioners from various countries. Written by a diverse collection of the most prominent and capable scholars, from academia to international organizations, with a wealth of knowledge and objective experience, this book covers the vital topics and thoroughly analyzes the best practices and mistakes within the broad understanding of public diplomacy conducted by the Russian Federation. Front Matter ....Pages i-xxi Introduction (Anna A. Velikaya, Greg Simons)....Pages 1-25 Russian Public Diplomacy: Historical Aspects (Olga Lebedeva)....Pages 27-43 Russian Public Diplomacy and Nation Branding (Semed A. Semedov, Anastasiya G. Kurbatova)....Pages 45-59 Development Diplomacy of the Russian Federation (Stanislav L. Tkachenko)....Pages 61-77 Russia’s Policy and International Cooperation: The Challenges and Opportunities of Soft Power (Natalia Bubnova)....Pages 79-101 Russian Digital Diplomacy: A Rising Cyber Soft Power? (Natalia Tsvetkova)....Pages 103-117 Russian Public Diplomacy Through Higher Education (Alexey Fominykh)....Pages 119-132 Russian Science Diplomacy (Elena Kharitonova, Irina Prokhorenko)....Pages 133-146 The Role of Civil Society in Russian Public Diplomacy (Elena Stetsko)....Pages 147-166 Multiple Facets of Russian Public Diplomacy in International Organizations: A Case Study (Maria Chepurina, Evgeny Kuznetsov)....Pages 167-181 Russian Business Diplomacy in Southeast Asia (Andrey Bykov, Kirill Solntsev)....Pages 183-200 The Baltic Sea Region: Cooperation in Human Dimension (Daria Akhutina)....Pages 201-217 Strategic Communication of Russia in Latin America (Evgeny N. Pashentsev)....Pages 219-232 Russia’s Public Diplomacy in the Middle East (Vladimir Morozov, Greg Simons)....Pages 233-256 Conclusion (Anna A. Velikaya, Greg Simons)....Pages 257-282 Back Matter ....Pages 283-285