Designing the Human Business: Leveraging Design Thinking to craft powerful and innovative business models

Description

Launch new ventures and grow existing businesses by discovering innovative solutions and business models that resonate with your customer's needs Key FeaturesLearn how to dissect business models and create new ones that unlock maximum valueDiscover how to use Design Thinking to deliver solutions that resonate with the marketIntegrate Design Thinking with business model innovation for scalable, innovative business designsPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionGlobally, 275,000 new business ventures get launched every single day, and ninety percent of them fail. One of the most fundamental reasons for that is that they don’t solve a real market problem that a real market population has, in a way that resonates with that market and sells their solution. Consequently, they struggle to gain traction and attain scale.In this book, you’ll learn what business models are. Additionally, you’ll find out what business model innovation is and, ultimately, how to use Design Thinking to identify not just a winning value proposition but also bring that value proposition to the market in a way that resonates with customers. In doing so, you’ll be able to unlock maximum value for your business, allowing it to attain maximum scale through growing waves of adopters.By the end of this book, you’ll understand what you need to do to uncover your target markets’ ‘reason to buy’, as well as how to wrap a winning business model around that reason so that your business can gain traction and achieve scale.What you will learnUnderstand the fundamentals of business model innovation and its role in driving organizational successExplore how to craft human-centered business models and their significanceMaster Design Thinking for resonant value propositions and business modelsDiscover innovative solutions that address genuine customer aspirationsFind out how quantitative and artificial intelligence approaches enhance human-centered validationOvercome past marketplace failures with innovative ideasBuild a human-centered business model that withstands market forcesWho this book is forThis book is for individuals in leadership roles like CSOs, CIOs, CTOs, CEOs, and those responsible for launching and growing new business ventures. It builds on your existing business knowledge, showing you how to design businesses that grow inherently by connecting with markets through innovative, human-centered solutions and business models. A foundational understanding of business operations is assumed. Table of ContentsThe Value Machine – What a Business Model IsCogs in the Machine – What Makes Up a Business ModelGoing a New Route – What Business Model Innovation IsA Matter of Reason – When, Where, and Why Business Model Innovation Is NeededThe Master Designer – How to Dissect Business Models and Develop New and Better OnesThe Business Model Toolbox – An Evolution of Tools for Business Model InnovationThinking Like a DesignerThinking Like a Scientist – Centering Our Design around HumansActing Like a Designer – The Design Thinking Process in ApplicationWorking the Problem Space – Up and Down the MountainIntermissionWorking the Solution Space – Up and Down the Next MountainDesign Thinking's Final Act (So Far) – Our New SolutionBack to Business Model Innovation – à la Design ThinkingExecution - Bringing Our Business Model to LifeThe Final Outcome – Consistent Ongoing Success