ENGLISH

English in Europe. Volume 5 English in Business and Commerce: Interactions and Policies

By Tamah Sherman (editor); Jiri Nekvapil (editor)

Book information

Publisher
De Gruyter Mouton
Year
2018
ISBN
9781501506833, 9781501515538
Language
english
Format
PDF
Filesize
14 MB (14821166 bytes)
Series
Language and Social Life [LSL]; 14
Pages
380\380
Time added
2023-05-24 04:02:54

Description

This volume fills an important gap in exploring English in the domains of business and commerce through the prism of sociolinguistics and the sociology of language, as opposed to analyzing business genres or taking a linguodidactic approach. It expands the regional coverage of English in Europe, with several studies based in Central Europe, and also considers contexts which interact with Europe even though they are physically outside of it (Asia, Africa). It addresses English as just one of several languages at play in the ecology of the countries. It focuses not only on the position of languages as declared in documents of various organizations, that is, language policy, but also everyday linguistic practices as observed in business contexts, that is, interactions. The studies are divided into three thematic areas: ideologies and discourses on English in the business sphere, the management of English in business and organizational contexts, and English and other languages on local and international labor markets. It will be of interest to readers concerned with multilingualism in the economic sphere and the workplace and the interplay between macro and micro levels during the management of communication in organizations. Series preface Acknowledgements Contents Contributors Sociolinguistic perspectives on English in business and commerce Part I: Ideologies and discourses on English in the business sphere Language standardization in sociolinguistics and international business: Theory and practice across the table A language ideological landscape: The complex map in international companies in Denmark Managing, interpreting and negotiating corporate bilingualism in Wales “English is the language of business”: An exploration of language ideologies in two European corporate contexts Part II: The management of English in business and organizational contexts Making sense of language management in Danish international companies: A strategic view The management of everyday English interactions in the Japanese branches of European multinationals On the non-use of English in a multinational company The linguistic landscape of a Czech heritage site: Recording and presenting the past and present of Hrubý Rohozec Part III: The position of English and other languages on local and international labor markets, implications for language and education policy The value of foreign language skills in international business for native English speaking countries: A study on Ireland “It’s good to have a language under your belt”: The value of foreign languages in the Greek job market Qual der Wahl, or spoiled for choice? English and German as the subject of decisionmaking processes in the Czech Republic Creating the international managers of tomorrow, today? Stakeholder perspectives on English-medium business education Linguistic diversity and languagein- educational practices in Kenya and South Africa: Challenges and responses Index

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