Watching Television Audiences: Cultural Theories and Methods (Hodder Arnold Publication)

Description

This book is an up-to-date survey of current work on the audiences for different TV genres. It provides students and academics not only with an understanding of audience theories but also of the different methodologies used to research different types of audience. John Tulloch is Professor at Brunel University, UK. This book is an up-to-date survey of current work on the audiences for different TV genres. It provides students and academics not only with an understanding of audience theories but also of the different methodologies used to research different types of audience. This book is an up-to-date survey of current work on the audiences for different TV genres. It provides students and academics not only with an understanding of audience theories but also of the different methodologies used to research different types of audience. "Tulloch reflects on the evolution of audience research over the past three decades, focusing valuable attention on core issues of methodology which have fallen through the cracks in previous overviews of the Birmingham tradition and its legacy. Tulloch's close readings of core texts of audience research are thorough, sophisticated, and generous. His respect for a diverse range of approaches to audience research makes him the perfect guide, mapping core debates of the past and identifying unresolved questions which will certainly shape the future direction of this field."—Henry Jenkins, MIT