ENGLISH

Born to buy: marketing and the transformation of childhood and culture

By Juliet B. Schor

Book information

Publisher
Scribner
Year
2004
ISBN
9780684870557, 068487055X, 9780684870564, 0684870568, 9781439130902
Language
english
Format
EPUB
Filesize
2 MB (2611185 bytes)
Pages
ix, 275 pages : illustrations ; 24 cm\0
Time added
2020-07-26 19:24:52
Advertising and children--United States;Materialis

Description

1. Introduction -- 2. The changing world of children's consumption -- 3. From Tony the Tiger to Slime Time Live: the content of commercial messages -- 4. The virus unleashed: ads infiltrate everyday life -- 5. Captive audiences: the commercialization of public schools -- 6. Dissecting the child consumer: the new intrusive research -- 7. Habit formation: selling kids on junk food, drugs, and violence -- 8. How consumer culture undermines children's well-being -- 9. Empowered or seduced? The debate about advertising and marketing to kids -- 10. Decommercializing childhood: beyond Big Bird, Bratz dolls, and the Back Street Boys. 1. Introduction -- 2. The changing world of children's consumption -- 3. From Tony the Tiger to Slime Time Live: the content of commercial messages -- 4. The virus unleashed: ads infiltrate everyday life -- 5. Captive audiences: the commercialization of public schools -- 6. Dissecting the child consumer: the new intrusive research -- 7. Habit formation: selling kids on junk food, drugs, and violence -- 8. How consumer culture undermines children's well-being -- 9. Empowered or seduced? The debate about advertising and marketing to kids -- 10. Decommercializing childhood: beyond Big Bird, Bratz dolls, and the Back Street Boys.

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