ENGLISH

Mega-Events and Mega-Ambitions: South Korea’s Rise and the Strategic Use of the Big Four Events

By Yu-Min Joo , Yooil Bae , Eva Kassens-Noor (auth.)

Book information

Publisher
Palgrave Macmillan UK
Year
2017
ISBN
978-1-137-53112-4, 978-1-137-53113-1
Language
english
Format
PDF
Filesize
2 MB (2527782 bytes)
Series
Mega Event Planning
Pages
\141
Time added
2017-08-08 21:00:00
CitiesHuman Geography;Asian Culture;Urban Geography / Urtowns);Sociology of Sport and Leisure;Tourism Mana

Description

Front Matter....Pages i-xiii Mega-Events and Mega-Ambitions: South Korea’s Rise and the Strategic Use of the Big Four Events....Pages 1-22 1988 Summer Olympics and the Rise of South Korea and Seoul....Pages 23-46 Daejeon Expo ’93 and Paving the Way for Future Development Aspirations....Pages 47-67 2002 FIFA World Cup and the Rebranding of South Korea....Pages 69-92 PyeongChang 2018 Winter Olympics....Pages 93-116 Conclusions: The Art of Using Mega-Events for Development....Pages 117-128 Back Matter....Pages 129-132

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