ENGLISH

Creative Arts Marketing, Second Edition

By Elizabeth Hill , Terry O'Sullivan , Catherine O'Sullivan

Book information

Year
2003
ISBN
0750657375, 9780750657372, 9781417507719
LCC
NX634 .H55 2003
Open Library ID
OL3687299M
Language
english
Format
PDF
Filesize
2 MB (2186060 bytes)
Edition
2
Pages
384\381
Topic
Business Marketing
Time added
2011-06-04 13:46:07

Description

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-* Current knowledge and best practice about marketing and advertising through new media* The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases* Entirely revised and updated data on the arts 'industry'Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers * A revised and completely updated new edition of a highly successful specialist marketing title.* Practical integration of theory and marketing best practice for the arts sector.* Packed with new and updated examples, cases and vignettes.

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