ENGLISH

Understanding Media Users: From Theory to Practice

By Tony Wilson

Book information

Publisher
Wiley-Blackwell
Year
2009
ISBN
1405155671, 9781405155670
LCC
P96.A83 W55 2009
Open Library ID
OL16490720M
Language
english
Format
PDF
Filesize
3 MB (3108356 bytes)
Edition
1
Pages
233\233
Time added
2011-06-04 13:46:07

Description

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies.examines the relationship between media and audiences by one of the world’s leading media scholarsprovides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theorycharts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studiesconcludes with additional insights into the future of media reception in a global age

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