ENGLISH

Mastering Corporate Communication: A Modern Guidebook for Future-fit Strategies, Tools and Skills

By Anne Katrine Lund , Mette Refshauge

Book information

Publisher
Springer
Year
2024
ISBN
3031502310, 9783031502316
Language
english
Format
EPUB
Filesize
48 MB (50632470 bytes)
Series
Future of Business and Finance
Pages
247\0
Orientation
no
Scanned
portrait
Time added
2024-05-27 22:10:22

Description

"Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, corporate responsibility demands and the constant battle for attention, professionals are faced with an array of challenges. The book offers an overview of relevant theories and techniques to help professionals master the new reality of corporate communication. It provides a rare glimpse into the corporate machine room of a global company, offering valuable insights and inspiration to communication professionals. Leading professors from all around the world share their insights and advice, giving readers an opportunity to develop excellent corporate communication skills. The competitive environment requires a new mindset and a necessary agility, and this guide is the perfect resource to help communication professionals thrive in this ever-evolving landscape. With "Mastering Corporate Communication" students and professionals can find inspiration in effective approaches to communication challenges and ways to develop essential tools and competencies to succeed in their careers.

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