ENGLISH

Hispanic Marketing

By Felipe , Korzenny

Book information

Publisher
Taylor and Francis
Year
2017
ISBN
9781315688824, 9781138917781, 9781138917798, 9781317422303, 1317422309
Language
english
Format
PDF
Filesize
7 MB (7020591 bytes)
Edition
3
Pages
(480 pages) : illustrations\507
Time added
2020-07-26 19:24:52
Electronic books

Description

Table of ContentsCHAPTER 1 CULTURAL MARKETING: A NEW UNDERSTANDINGChapter 2: THE COMPOSITION OF THE HISPANIC/LATINO MARKETChapter 3: THE LATINO ESSENCE OF "HISPANIC"Chapter 4: LANGUAGE CONSIDERATIONS IN MARKETING TO US HISPANICSChapter 5: ENCULTURATION, ACCULTURATION, AND ASSIMILATION: A BICULTURAL HORIZONChapter 6: LATINO SUBJECTIVE CULTURE: INSIGHTS FOR BRAND POSITIONINGChapter 7: CULTURALLY INFORMED RESEARCH AMONG LATINOSChapter 8: THE HISPANIC MARKETING COMMUNICATION INDUSTRY IN THE USChapter 9: THE DIGITAL WORLD OF US LATINOSChapter 10: THE POWER OF THE NEW LATINO CONSUMER AND THE FUTURE OF US MARKETING

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