ENGLISH

Persuasion in advertising

By John , O'Shaughnessy , Nicholas J.;O'Shaughnessy

Book information

Publisher
Routledge
Year
2004
ISBN
0203299981, 0203340434, 9780203299982, 9780415322232, 0415322235, 9780415322249, 0415322243
Language
english
Format
PDF
Filesize
4 MB (4278396 bytes)
Edition
1. ed
Pages
xi, 220 s. : illustrations ; 24 cm\233
Time added
2020-07-26 19:24:52
Persuasion (Psychology);Advertising

Description

What facilitates persuasion and what inhibits it? -- Rationality, symbolism, and emotion in persuasion -- Persuasive advertising appeals, 1 -- Persuasive advertising appeals, 2 -- Persuasive advertising appeals, 3: cognitive approaches -- Persuasive advertising appeals, 4. What facilitates persuasion and what inhibits it? -- Rationality, symbolism, and emotion in persuasion -- Persuasive advertising appeals, 1 -- Persuasive advertising appeals, 2 -- Persuasive advertising appeals, 3: cognitive approaches -- Persuasive advertising appeals, 4.

Similar books