ENGLISH

Political Public Relations: Principles and Applications

By Jesper Stromback , Spiro Kiousis

Book information

Publisher
Routledge
Year
2011
ISBN
0415873800, 9780415873802
Language
english
Format
PDF
Filesize
4 MB (4055614 bytes)
Series
Routledge Communication Series
Pages
352\349
Time added
2013-06-24 21:16:37

Description

Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.

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