ENGLISH

Researching Communications: A Practical Guide to Methods in Media and Cultural Analysis

By David Deacon; Graham Murdock; Michael Pickering; Peter Golding

Book information

Publisher
Bloomsbury Academic
Year
2021
ISBN
9781501316968, 9781501316920, 9781501316951, 9781501316937
Language
english
Format
PDF
Filesize
24 MB (25448537 bytes)
Pages
\553
Time added
2023-05-22 13:58:05

Description

The new edition of the highly respected Researching Communications is a comprehensive and authoritative guide to researching media and communication. Researching Communications, Third Edition is an invaluable guide to performing and analysing research tasks, introducing the major research methods, giving detailed examples of research analysis and practical step-by-step guidance in clear language. Written by highly regarded experts in the field, the third edition includes new sections on social media analysis, digital research methods and comparative research, as well as updated case studies, international examples and details of recent developments in media and communication studies. Undergraduate and postgraduate media and communication students will find Researching Communications an invaluable resource at all stages of their course. Title Page Copyright Page Contents Preface to the first edition Preface to the second edition Preface to the third edition Acknowledgements Chapter 1: Approaching research: Communications and contemporary life Institutions Cultural systems Understandings and identities Patterns of everyday life Undisciplined study The appliance of science: Positivism Making sense: Interpretation Choices and circumstances: Critical realism Interventions and responsibilities Chapter 2: Dealing with documentation Taking advantage Varieties of documentation Primary and supplementary uses Accessing Big Data Using archives and collections Working with the web Gateways and search engines Compiling a personal research library Mapping existing research and debate Getting stared: Locating sources Media forms and contents Everyday communications activity International agencies Networking Getting down to work: Key questions Texts and contexts From principles to practice Summary: Key points Chapter 3: Selecting and sampling Introduction: Samples and populations Samples, populations and types of sampling Sample error: Random errors and constant errors Sample size Non-response Random sampling Sampling frames Simple random sampling Systematic sampling Stratified random sampling Summary: Key points Chapter 4: Asking questions Introduction Questioning styles Question delivery Strengths and weaknesses of questioning methods Types of questions Question ordering Questions to avoid Summary: Key points Chapter 5: Handling numbers Why you need to know about numbers Levels of measurement Data visualization: A new frontier? Inferential statistics: Using numbers to ask wider questions Cross-tabulations and multivariate analysis Summary: Key points Answers to Box 5.1 Chapter 6: Counting contents Content analysis Summary: Key points Chapter 7: Analysing texts Against academic apartheid Semiotic analysis Discourse analysis Frame analysis Summary: Key points Chapter 8: Unpacking news A sample news analysis Guide to our method of operation The limitations of textual analysis Summary: Key points Chapter 9: Viewing the image From texts to images and back again The camera: An unerring eye? Icon, index and symbol The photographic image Cameraworks: Images and experiences Images and words Multimodal analysis: ‘All together now’ Being realistic Altered images, digital deceptions Moving images: From frames to flows Images and sounds Machine manipulations: Deep fakes Summary: Key points Chapter 10: Interpreting images Case study 1: Everybody look what’s going down Seeming to see Case study 2: Watching the news Texts and pretexts A summary of our analytical steps Summary: Key points Chapter 11:Being an observer Why observation? Types of observational methods The feminist critique Structured experimental observation Advantages of observational methods Disadvantages of observational methods Doing observational studies Observing online: ‘Netnography’ and other approaches The role of observation Summary: Key points Chapter 12: Attending to talk Sites and styles of media talk Recording talk Oral history and the media Preparing for the interview Doing your oral-history interview Assessing your evidence Summary: Key points Chapter 13: Taking talk apart Talk as interaction Conversation analysis Discourse analysis Talking heads: The political speech and television First step: Data Towards a conclusion Summary: Key points Chapter 14: Making comparisons Introduction Why compare? Seeing time through space Temporal comparison – then and now Specificities and connections Combining temporal and geographical comparison Spatial comparison – here and there Quantitative and qualitative approaches The question of causality and the challenge of explanation Sampling and spatial comparisons Concluding comments Summary: Key points Chapter 15: Using computers Digital data analysis Knocking around numbers – IBM SPSS Statistics® Summary: Key points Chapter 16: Beyond methodology: The what, how and why of researching communications What to research Why to research The ‘how’ of research Communications research ethics in an online world Relations with other researchers Researching communications for what? A final thought Summary: Key points Glossary Bibliography Index

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