ENGLISH

Consumer Behaviour and Economic Growth in the Modern Economy

By Henri Baudet , Henk van der Meulen

Book information

Publisher
Routledge
Year
2014
ISBN
1138792578, 9781138792579
Language
english
Format
PDF
Filesize
6 MB (6680425 bytes)
Series
RLE Consumer Behaviour
Edition
1
Pages
294\294
Scanned
yes
Time added
2015-08-05 22:37:07
Consumer Behavior Marketing Sales Business Money R

Description

These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to establish the interrelationship between economic forces and social habits. The other contributors analyse how the experience of Europe, Japan and North America fit this general explanation and they demonstrate how cultural and regional differences have shaped the development of consumer behaviour and patterns of consumption over the last two centuries.

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