ENGLISH

Exploing Public Relations

By Ralph Tench , Liz Yeomans

Book information

Publisher
Pearson Education, Tench, Ralph, Yeomans, Liz;Pearson Education Limited
Year
2013
ISBN
978-0-273-75777-1, 978-0-273-75781-8, 978-0-273-79489-9, 145-146-146-1, 0273757776
Language
english
Format
PDF
Filesize
17 MB (17884201 bytes)
Edition
3
Pages
600\596
Time added
2017-01-21 08:00:00

Description

Exploring Public Relations is the definitive academic text on Public Relations. Now in its third edition, the book is essential reading on courses in PR at undergraduate and postgraduate level. It continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is new coverage of the impact of Web 2.0 technologies on PR as well as updated case studies and examples throughout the book to engage students of this exciting subject

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