ENGLISH

Corporate Social Responsibility: A 21st Century Perspective

By Andrew Kakabadse , Mette Morsing

Book information

Publisher
Palgrave Macmillan
Year
2006
ISBN
1403941300, 9781403941305
LCC
HD60 .C695 2006
Google Books ID
ut3SpOorBMcC
Open Library ID
OL22718301M
Language
english
Format
PDF
Filesize
2 MB (2160483 bytes)
Pages
324\324
Orientation
yes
Scanned
no
Time added
2012-02-04 16:00:00

Description

Andrew Kakabade and Mette Morsing discuss what corporate social responsibility (CSR) could be, how to communicate effectively the benefits of CSR initiatives, and how critical it is to have CSR on the corporate agenda--not to do so means CSR remains something "nice to have" rather than making the desired difference to our lives.

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