ENGLISH

Research

By Steve , Bax

Book information

Publisher
Kogan Page;Credo Reference
Year
2014
ISBN
9780749470708, 9780750682718, 9780749470692, 0749470704, 9781784024710, 1784024716
Language
english
Format
EPUB
Filesize
2 MB (1582720 bytes)
Series
Cambridge marketing handbooks
Edition
Enhanced Credo edition
Pages
(19 entries) : 21 images\0
Time added
2020-07-26 19:24:52
Marketing research;Electronic books

Description

Word Cloud -- Infographic -- Preface -- Introduction -- Chapter 1: Research Principles -- Chapter 2: The Elements of the Research Planning Process -- Chapter 3: Secondary Data -- Chapter 4: Primary Data -- Chapter 5: Qualitative Research Methods -- Chapter 6: Quantitative Research Methods -- Chapter 7: Digital and Online Research -- Chapter 8: Reporting Research Results -- Chapter 9: Sampling -- Chapter 10: Legal and Ethical Aspects.;As with many marketing disciplines, jargon abounds, creating barriers to entry for those that see it this way. The Cambridge Marketing Handbook: Marketing Research aims to bust the jargon and to explain the process in a straightforward, easy to understand, way. Word Cloud -- Infographic -- Preface -- Introduction -- Chapter 1: Research Principles -- Chapter 2: The Elements of the Research Planning Process -- Chapter 3: Secondary Data -- Chapter 4: Primary Data -- Chapter 5: Qualitative Research Methods -- Chapter 6: Quantitative Research Methods -- Chapter 7: Digital and Online Research -- Chapter 8: Reporting Research Results -- Chapter 9: Sampling -- Chapter 10: Legal and Ethical Aspects.

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