ENGLISH

SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers

By Jill Konrath

Book information

Publisher
Portfolio Hardcover
Year
2010
ISBN
1591843308, 9781591843306
LCC
HF5438.25 .K662 2010
Open Library ID
OL23989250M
Language
english
Format
EPUB
Filesize
610 kB (624878 bytes)
Pages
\0
Scanned
no
Time added
2012-02-04 16:00:00

Description

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable. Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short-fused, frazzled customers. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules: -Keep it Simple: When you make things easy and clear for your customers, they'll change from the status quo. -Be iNvaluable: You have to stand out by being the person your customers can't live without. -Always Align: To be relevant, make sure you're in synch with your customers' objectives, issues, and needs. -Raise Priorities: To maintain momentum, keep the most important decisions at the forefront of their mind. SNAP Selling is an easy-to-read, easy-to-use guide for any seller in today's increasingly frenzied environment.

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