ENGLISH

What Investors Really Want: Know What Drives Investor Behavior and Make Smarter Financial Decisions

Book information

Publisher
McGraw-Hill
Year
2010
ISBN
0071741658, 9780071741651
Language
english
Format
PDF
Filesize
2 MB (2527497 bytes)
Edition
1
Pages
305\305
Topic
Business Management
Orientation
no
Scanned
no
Time added
2012-02-04 16:00:00

Description

Chapter One: We Want High Returns with No Risk; Chapter Two: We Have Thoughts, Some Erroneous; Chapter Three: We Have Emotions, Some Misleading; Chapter Four: We Want to Play, and Win; Chapter Five: We Join Herds and Inflate Bubbles; Chapter Six: We Want Self Control and Mental Accounts; Chapter Seven: We Want to Save for Tomorrow and Spend it Today;Chapter Eight: We Want Hope for Riches and Freedom from the Fear of Poverty;Chapter Nine: We Have Similar Wants and Different Ones; Chapter Ten: We Want to Face No Losses;Chapter Eleven: We Want to Pay No Taxes;Chapter Twelve: We Want High Status and Proper Respect;Chapter Thirteen: We Want to Stay True to Our Values; Chapter Fourteen: We Want Fairness

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