ENGLISH

Doing Social Psychology Research

By Glynis M. Breakwell

Book information

Publisher
Wiley-Blackwell
Year
2004
ISBN
1405108118, 9781405108119, 9780470777091
Open Library ID
OL17115435M
Language
english
Format
PDF
Filesize
956 kB (979004 bytes)
Edition
1
Pages
390\390
Scanned
yes
Time added
2011-08-31 04:54:40

Description

This practical text introduces students to all the principal data collection methods and data analyses used in social psychology.A student-friendly introduction to the data collection methods and data analyses used in social psychology. Describes the principal research methods and shows how they can be applied to particular research questions. Each chapter is written by a psychologist well known for using the method they describe. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. Includes step-by-step exercises for students and notes for course leaders.

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