ENGLISH

Strategic Communication: New Agendas in Communication

By Anthony Dudo , LeeAnn Kahlor

Book information

Publisher
Routledge
Year
2016
ISBN
2016003435, 2016006434, 9781138184787, 9781138184794, 9781315644943
Language
english
Format
PDF
Filesize
7 MB (7685027 bytes)
Series
New Agendas in Communication
Pages
\205
Time added
2021-06-26 19:05:26

Description

Strategic Communication- Front Cover Strategic Communication Title Page Copyright Page Contents Contributors Preface Chapter 1: A Story About Stories in Strategic Communication Exposition: The Setting of Narrative Persuasion Rising Action: Addressing Internal Variance Within Narratives Climax: Addressing Normative Questions Denouement: The Future for Narrative Persuasion References Chapter 2: Strategic Storytelling: Narrative Messaging in Entertainment and Emergent Media Introduction Defining the Narrative: Two Key Perspectives Narrative Persuasion Theory and Application to Strategic Communication Narrative Messaging in Entertainment, Emergent, and Hybrid Media Creating Organizational Power: Toward a Narrative Typology Concluding Remarks References Chapter 3: The Promise of Participatory Media: Identifying the Potential Roles of Influential Content Generators in Prosocial Strategic Communication Participatory Media and Product Marketing Marketing a Social Good: A Review of Relevant Literature Identifying Influential Content Generators (ICGs) Listening, Forwarding, Collaborating: A Typology Where Do We Go From Here? Note References Chapter 4: The Social Nature of Online Media and Its Effects on Behaviors and Attitudes Dialogic Approaches in Strategic Communication Where Online Activities Fit in Dialogic Models Future Directions for Strategic Communication Research Conclusion References Chapter 5: How We Talk and Why It Matters Deliberation Disagreement Online: The Case of Political Flaming Disentangling Discussion Summary References Chapter 6: Strategic Communication and U.S. National Security Affairs: Critical-Cultural and Rhetorical Perspectives Security’s Presence and Absence Within Strategic Communication Research Key Concepts and Tensions Agendas Old and New Intersections Conclusion Notes References Chapter 7: Marketer-Consumer Language Cooperation in Strategic Communication Conversational Cooperation—A Primer in the Philosophy of Language Conversational Cooperation Assumption in Strategic Communication Conclusion Notes References Chapter 8: How Marketing Communications Influence the Formation of Food Habits Prior to Adulthood Traditional Versus Modern Theories of Child Development Children’s Susceptibility to Persuasion Promoting Good Food Choices Recommendations and Future Directions Notes References Chapter 9: Social Media and Crisis Communication: Explicating the Social-Mediated Crisis Communication Model Social Media and Crisis Communication The Social-Mediated Crisis Communication Model Future Directions Conclusion References Index

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