ENGLISH

The Blackwell Encyclopedia of Management, Marketing (Blackwell Encyclopaedia of Management) (Volume 9)

By Dale Littler

Book information

Publisher
Wiley-Blackwell
Year
2006
ISBN
1405102543, 9781405102544
LCC
HD30.15 .B455 2005 vol. 9,HF5415 .B455 2005 v
Open Library ID
OL17929984M
Language
english
Format
PDF
Filesize
3 MB (2922968 bytes)
Edition
2
Pages
415\415
Topic
Business Management
Orientation
yes
Scanned
no
Time added
2011-08-31 04:54:40
Менеджмент;Менеджмент;Энциклопедии

Description

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.Features over 250 entriesIncludes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategyAssesses the implications of developments in new information and communications technologiesContains extensive revisions to the section on retailing to embrace contemporary trends

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