ENGLISH

Wedding Photojournalism: The Business of Aesthetics: A Guide for Professional Digital Photographers

By Paul D. Van Hoy II

Book information

Publisher
Inc., AMHERST MEDIA
Year
2011
ISBN
1608952940, 9781608952946
Google Books ID
gA2pOuInMygC
Language
english
Format
PDF
Filesize
13 MB (13309699 bytes)
Pages
129\129
Topic
Business
Orientation
yes
Scanned
no
Time added
2012-02-04 16:00:00
Библиотека;Досуг;Фотография;Коммерческая фотографи

Description

This valuable resource focuses on what professional wedding photographers need to do to stay competitive and continue winning new assignments, despite an array of challenges. Though wedding budgets are often subject to cuts, photographers will learn how to finesse their operations, improve their marketing, and convert client contacts into reliable job streams. By running a lean business with few excess costs, this step-by-step guide lays out how wedding photographers can draw attention to their studio, generate demand, and create a brand that complements and promotes their unique vision. Included are tips for improving search-engine optimization, marketing, pricing, packaging, and contracts to enable aspiring and experienced professionals alike to follow their passions to success.

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