ENGLISH

The Oxford Handbook of Publishing

Book information

Publisher
OUP OXFORD
Year
2019
ISBN
0198794207, 9780198794202
Language
english
Format
PDF
Filesize
3 MB (3536667 bytes)
Series
Oxford Handbooks
Pages
480\480
Time added
2021-09-01 23:28:59

Description

Publishing is one of the oldest and most influential businesses in the world. It remains an essential creative and knowledge industry, worth over $140 billion a year, which continues to shape our education and culture. Two trends make this a particularly exciting time. The first is the revolution in communications technology that has transformed what it means to publish; far from resting on their laurels and retreating into tradition, publishers are doing as they always have - staying on the cutting edge. The second is the growing body of academic work that studies publishing in its many forms. Both mean that there has never been a more important time to examine this essential practice and the current state of knowledge. The Oxford Handbook of Publishing marks the coming of age of the scholarship in publishing studies with a comprehensive exploration of current research, featuring contributions from both industry professionals and internationally renowned scholars on subjects such as copyright, corporate social responsibility, globalizing markets, and changing technology. This authoritative volume looks at the relationship of the book publishing industry with other media, and how intellectual property underpins what publishers do. It outlines the complex and risky economics of the industry and examines how marketing, publicity, and sales have become ever more central aspects of business practice, while also exploring different sectors in depth and giving full treatment to the transformational and much discussed impact of digital publishing. This Handbook is essential reading for anyone interested in publishing, literature, and the business of media, entertainment, culture, communication, and information. Cover Acknowledgements Contents List of Figures List of Tables List of Contributors 1. Introduction PART I PUBLISHING IN CONTEXT 2. Publishing History 3. Authorship 4. Reading 5. Copyright and Publishing: Symbiosis in the Digital Environment 6. Publishing and Society 7. Publishing and Culture: The Alchemy of Ideas 8. Publishing and Information 9. Networks: From Text to Hypertext, from Publishing to Sharing, from Single Author to Collaborative Production 10. Publishing and Corporate Social Responsibility PART II THE DYNAMICS OF PUBLISHING 11. Economics of Publishing 12. The Strategy of Publishing 13. Globalization and Publishing 14. Curation in Publishing: Curatorial Paradigms, Filtering, and the Structure of Editorial Choice 15. Trade Publishing 16. Academic Publishing 17. Educational Publishing: How It Works: Primary and Secondary Education Publishing PART III PUBLISHING IN PRACTICE 18. Organizational Structures in Publishing 19. Book Design 20. Publishing and Technology 21. Marketing for Publishing 22. Rights 23. Libraries 24. Bookselling CODA 25. The Future of Publishing: Eight Thought Experiments Index

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