ENGLISH

Identity and Ideology in Digital Food Discourse: Social Media Interactions Across Cultural Contexts

By Alla Tovares; Cynthia Gordon (editors)

Book information

Publisher
Bloomsbury Academic
Year
2021
ISBN
9781350119147, 9781350119178, 9781350119154
Language
english
Format
PDF
Filesize
9 MB (9105635 bytes)
Pages
\281
Time added
2023-05-22 12:15:57

Description

Exploring food-related interactions in various digital and cultural contexts, this book demonstrates how food as a discursive resource can be mobilized to accomplish actions of social, cultural, and political consequence. The chapters in this volume demonstrate how social media users employ language, images, and videos to construct identities and ideologies that both encompass, and transcend, food. Drawing on various discourse analytic frameworks to digital communication, contributors examine interactions across a range of social media, including Facebook, Twitter, Youtube, and Instagram and from diverse linguistic and cultural contexts. From the multimodal discourse of a Korean livestreaming online eating show, to food activism in an English blogging community and discussions of controversial food imports on Omani Twitter, this book shows how, in digital contexts, language and multimodal resources serve not only to communicate about food, but also as a means of accomplishing key aspects of everyday social life. Highlighting how users display sociability and aggression, create and challenge identities, draw social and cultural boundaries, and convey political and activist stances, Identity and Ideology in Digital Food Discourse examines the intersection of food and digital communication to illuminate the relationship between discourse, action, and ideology. Cover Half title Series Title Copyright Contents List of Figures List of Tables Acknowledgments Introduction Part One Negotiating Individual Identities in Online Food Contexts 1 “Vegetables as a Chore”: Constructing and Problematizing a “Picky Eater” Identity Online 2 The Multidimensionality of Eating in Contemporary Information Society: A Corpus-based Discourse Analysis of Online Audience Reactions to a TV Show About Food 3 Mediatizing the Fashionable Eater in @nytfood #tbt Posts Part Two (Re)constructing and (Re)imagining Existing Food-related Language, Practices, and Actions in Digital Environments 4 Constructing Veganism Against the Backdrop of Omnivore Cuisine: The Use of Adjectives and Modifiers in Vegan Food Blogs 5 What if the Customer is Wrong?: Debates About Food on Yelp and TripAdvisor 6 Mukbang as Your Digital Tablemate: Creating Commensality Online Part Three Using Food as a Discursive and Material Resource for Online Activism and Political Engagement 7 Growing Online: Activist Identities in the “Grow Your Own” English Blogging Community 8 Food, Activism, and Chips Oman on Twitter 9 Parmesan and Patriotism on YouTube: Food as Ideology in Today’s Russia Afterword: Food, Language, and Social Media: Past, Present, and Future Notes on Contributors Index

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