ENGLISH

Media Management and Economics Research in a Transmedia Environment

By Alan B. Albarran

Book information

Publisher
Taylor & Francis Group
Year
2013
ISBN
9781135969349, 9780415818155
LCC
P96.M34 M385 2013
Language
english
Format
PDF
Filesize
2 MB (2596747 bytes)
Series
Electronic Media Research Ser.
Edition
1
Pages
295\295
Time added
2023-08-05 07:40:37
Mass media - Management; BUS069000; LAN004000; LAN

Description

First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

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