The Squares: US Physical And Engineering Scientists In The Long 1970s

Description

When ungroovy scientists did groovy science: how non-activist scientists and engineers adapted their work to a rapidly changing social and political landscape. In The Squares, Cyrus Mody shows how, between the late 1960s and the early 1980s, some scientists and engineers who did not consider themselves activists, New Leftists, or members of the counterculture accommodated their work to the rapidly changing social and political landscape of the time. These “square scientists,” Mody shows, began to do many of the things that the counterculture urged: turn away from military-industrial funding, become more interdisciplinary, and focus their research on solving problems of civil society. During the period Mody calls “the long 1970s,” ungroovy scientists were doing groovy science. Mody offers a series of case studies of some of these collective efforts by non-activist scientists to use their technical knowledge for the good of society. He considers the region around Santa Barbara and the interplay of public universities, think tanks, established firms, new companies, philanthropies, and social movement organizations. He looks at Stanford University's transition from Cold War science to commercialized technoscience; NASA's search for a post-Apollo mission; the unsuccessful foray into solar energy by Nobel laureate Jack Kilby; the “civilianization” of the US semiconductor industry; and systems engineer Arthur D. Hall's ill-fated promotion of automated agriculture. Cover Half title Series title Title Copyright Dedication Contents Preface and Acknowledgments List of Figures 1 | Society in Disarray? Professional Societies and Physics in the 1970s 2 | Turn On, Tune In, Start Up: The Experimental Life in Santa Barbara 3 | A Federation of Bull Sessions: Interdisciplinarity at Stanford 4 | Nothing Fails Like Success: From Moon to Earth at NASA 5 | Mistaking the Sunset for the Dawn: Jack Kilby’s Solar Boom and Bust 6 | An End to Exceptionalism: Philips, Signetics, and Global Silicon Valley 7 | Engineering and Applied Physics in the Age of Fracture Notes Index