ENGLISH

Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America

By David Kiley

Book information

Publisher
John Wiley & Sons
Year
2001
ISBN
0471403938, 9780471263043, 9780471403937, 0471263044, 9780471225980
LCC
HD9710.U54 V655 2002
Open Library ID
OL23083113M
Language
english
Format
PDF
Filesize
1 MB (1083269 bytes)
Edition
1st
Pages
321\321
Scanned
yes
Time added
2011-08-31 04:54:40

Description

This is the informative story of the rise, fall, and re-birth of Volkswagen - both the company and the car. An auto industry expert and experienced journalist explains how VW lost its focus for decades and then regained it through a better understanding of its core market, savvy marketing, advertising, and solid manufacturing and design. The book also captures the affection of people who love the advertisements, the cars, and the spirit of the company, with great inserts.

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