ENGLISH

Business Research Methods: An Applied Orientation

By Sanjay Mohapatra , S Sreejesh , M R Anusree (auth.)

Book information

Publisher
Springer International Publishing
Year
2014
ISBN
978-3-319-00538-6, 978-3-319-00539-3
DOI
10.1007/978-3-319-00539-3
Language
english
Format
PDF
Filesize
5 MB (5660539 bytes)
Edition
1
Pages
281\291
Topic
Economy
Orientation
yes
Scanned
yes
Time added
2013-08-10 18:52:34
Business/Management Sciencegeneral; Statistics for Business/Economics/Mathema

Description

Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.

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