ENGLISH

Retail Management, Global Edition

Book information

Publisher
Pearson Education Limited
Year
2017
ISBN
9781292214672, 1292214678
Language
english
Format
PDF
Filesize
35 MB (36608209 bytes)
Pages
592\593
Time added
2018-06-15 11:15:20

Description

1. An Introduction to Retailing2. Building and Sustaining Relationships in Retailing3. Strategic Planning in Retailing4. Retail Institutions by Ownership5. Retail Institutions by Store-Based Strategy Mix6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing7. Identifying and Understanding Consumers8. Information Gathering and Processing in Retailing9. Trading-Area Analysis10. Site Selection11. Retail Organization and Human Resource Management12. Operations Management: Financial Dimensions13. Operations Management: Operational Dimensions14. Developing Merchandise Plans15. Implementing Merchandise Plans16. Financial Merchandise Management17. Pricing in Retailing18. Establishing and Maintaining a Retail Image19. Promotional Strategy20. Integrating and Controlling the Retail StrategyAppendix: Careers in Retailing

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