The 2016 US Presidential Campaign: Political Communication and Practice

Description

This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice. The first section includes chapters on the early candidate nomination campaigns, the nominating conventions, the debates, political advertising and new media technologies. The second section provides studies of critical topics and issues of the campaign to include chapters on candidate persona, issues of gender, wedge issues and scandal. The final section provides an overview of the election with chapters focusing on explaining the vote and impact of new campaign finance laws and regulations in the 2016 election. All the contributors are accomplished scholars in their areas of analysis. Students, scholars and general readers will find the volume offers a comprehensive overview of the historic 2016 presidential campaign. Front Matter....Pages i-xxiii Front Matter....Pages 1-1 Setting the Stage: Three Dimensions of Surfacing for 2016....Pages 3-25 Midnight in America: The Political Conventions in 2016....Pages 27-75 The Presidential Debates 2016....Pages 77-98 Political Advertising in the 2016 Presidential Election....Pages 99-120 The Social Media Election of 2016....Pages 121-150 Front Matter....Pages 151-151 Trump as Troll: Personae and Persuasive Inoculation in the 2016 Presidential Campaign....Pages 153-177 Issues of Gender in the 2016 Presidential Campaign....Pages 179-203 The Dark Power of Words: Stratagems of Hate in the 2016 Presidential Campaign....Pages 205-229 From Benghazi to E-Mails: Two Sides of the Same Scandal....Pages 231-256 Front Matter....Pages 257-257 Campaign Finance and Its Impact in the 2016 Presidential Campaign....Pages 259-283 Explaining the Vote in the Election of 2016: The Remarkable Come from Behind Victory of Republican Candidate Donald Trump....Pages 285-309 Back Matter....Pages 311-331