ENGLISH

Winning American Hearts and Minds: China’s Image Building Efforts in the 21st Century

By Xiuli Wang

Book information

Publisher
Springer Nature
Year
2020
ISBN
9789811531842, 9811531846
Language
english
Format
EPUB
Filesize
8 MB (8214141 bytes)
Pages
150\0
Time added
2020-06-03 15:02:21

Description

This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders’ foreign visits, Chinese media’s overseas expansion, Confucius institutes, global mega events, and Chinese government’s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy.

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