ENGLISH

Key concepts for the fashion industry

By Andrew Reilly & Alison Goodrum & Kim K. P. Johnson

Book information

Publisher
Bloomsbury Academic
Year
2014
ISBN
0857853643, 9780857853646, 9780857853653, 0857853651
Language
english
Format
PDF
Filesize
2 MB (1762037 bytes)
Series
Understanding fashion series
Pages
140\153
Time added
2015-12-23 22:00:00
Fashion. Clothing trade. Fashion merchandising.

Description

Key Concepts for the Fashion Industry is the first concise and accessible overview of fashion theories for students on any fashion course. Providing an easy understanding of the core concepts, from scarcity to conformity, this book offers clear, practical examples and accessible case studies, making complex theory easy to digest. All fashion students need a basic understanding of how a style becomes a fashion and how this spreads or declines, whether they are studying fashion design, merchandising or any other fashion course. Containing student-friendly features such as discussion questions, activities and further reading, this book is essential reading for all students studying across all areas of fashion.

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