How to Start Your Own Business for Entrepreneurs

Description

The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance.   Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey. Cover Praise for How to Start Your Own Business for Entrepreneurs Contents About the author Introduction to the second edition Introduction to the second edition How to use this book Part one Before you start See your future as an entrepreneur– crystal clear How to find your biggest business opportunity How to be really sure your business idea will fly Business type – what’s possible Business structure – building in room to grow Finding the perfect place – business premises Starting up or taking over an existing enterprise Part two Planning to succeed How to write a convincing plan Where to find the money you need Advisers and mentors and why they’re important Timing is everything – how to decide when to start Part three Finding customers Where to look for the best customers How to develop the right brand and image Marketing in a nutshell Your winning marketing message How to make sure your website is a winner How to get good PR and keep on getting it Ways that anyone can be good at selling Reputation – making friends and influencing people Part four Managing your business How to do your bookkeeping without tears How to make your profits bigger Financial factors to watch as you start to grow How to minimise risk and sleep well at night Your first employee – how to take this giant leap Growing your business Measuring what matters Lifestyle or wealth – a chance to reflect and review your goals Index