ENGLISH

Rocket : eight lessons to secure infinite growth

By Silverstein , Rohan , Michael J; Bolden , Dylan; Jacobsen , Rune; Sajdeh

Book information

Publisher
McGraw-Hill Education
Year
2016
ISBN
978-1-25-958543-2, 1-25-958543-3, 978-1-25-958542-5, 1-25-958542-5
Language
english
Format
AZW3
Filesize
2 MB (1675449 bytes)
Pages
\0
Time added
2017-08-15 11:00:00
Success in business.;Strategic planning.;Business

Description

Overview: Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a how-to lesson, and by the end, you ll have what you need to turn your best customers into apostles, cravers, and brand ambassadors.

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