ENGLISH

The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database

By Arthur Hughes

Book information

Publisher
McGraw-Hill
Year
1995
ISBN
1557388938, 9781557388933
LCC
HF5415.126 .H84 1996
Open Library ID
OL789298M
Language
english
Format
DJVU
Filesize
4 MB (3798227 bytes)
Edition
2
Pages
598\598
DPI
300
Time added
2011-01-23 12:00:00

Description

The Complete Database Marketer is totally redrafted to bring it up to date with developments through 1995. Specific updates include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.

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