ENGLISH

Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

By David Pinder , Cindy Barnes , Helen Blake

Book information

Year
2009
ISBN
0749455128, 9780749455125
LCC
HF5415.5 .B36823 2009
Open Library ID
OL23391844M
Language
english
Format
PDF
Filesize
2 MB (1732581 bytes)
Edition
1st
Pages
256\233
Time added
2011-06-04 13:46:07

Description

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering Your Value Proposition provides guidance for business leaders demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering Your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

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