ENGLISH

The Grocers: The Rise and Rise of the Supermarket Chains

By Andrew Seth , Geoffrey Randall

Book information

Publisher
Kogan Page
Year
2000
ISBN
0749421916, 9780749421915
Language
english
Format
PDF
Filesize
2 MB (1747246 bytes)
Edition
6
Pages
256\208
Time added
2012-11-24 15:56:59

Description

The Grocers is a unique, in-depth examination of the astonishing rise and rise of the major international supermarkets which have led in way in the retailing revolution of the past 20 years. The authors unrivalled access to the top decision-makers in all the leading companies makes the book a 'must read' for anyone in business today, retailers, managers, or students who wish to learn from the companies which have blazed the trail in the area of competencies, competitive strategies, marketing, internationalization, and world best practice customer service levels.

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