ENGLISH

Emotional Design: Why We Love (Or Hate) Everyday Things

By Donald A. Norman

Book information

Publisher
Basic Books
Year
2005
ISBN
9780465051366, 0465051367
Language
english
Format
PDF
Filesize
14 MB (14455952 bytes)
Edition
1
Pages
268\268
Library
mexmat
Time added
2009-07-20 03:45:11
Дизайн;Основы теории и методологии дизайна

Description

By the author of The Design of Everyday Things, the first book to make the connection between our emotions and how we relate to ordinary objects-from juicers to Jaguars. Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Normans classic The Design of Everyday Things cannot afford to ignore. In recent years, the design community has focused on making products easier to use. But as Norman amply demonstrates in this fascinating and important new book, design experts have vastly underestimated the role of emotion on our experience of everyday objects.

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