ENGLISH

Social Networking for Promoting YOU as a Brand

By Brian Solis , Deirdre K. Breakenridge

Book information

Publisher
FT Press
Year
2009
Language
english
Format
EPUB
Filesize
3 MB (3448802 bytes)
Series
FT Press Delivers Elements
Edition
1
Pages
12\0
Time added
2013-11-14 22:51:40

Description

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   You’re the brand. Learn how to use social media to promote your brand more effectively than ever before.   Thinking of social networks as personal playgrounds will come back to haunt you and your clients. As a marketer, your collective “brand” can also impact the brands you might represent. The one thing that connects everything is you. You’re on the frontlines for everything related to you--and everything you represent, now and in the future.

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