ENGLISH

The Natural Step for Business : Wealth, Ecology and the Evolutionary Corporation

By Brian Nattrass; Mary Altomare; Paul Hawken

Book information

Publisher
New Society Publishers
Year
1999
ISBN
9781550923995, 9780865713840
LCC
HD30.255 -- .N388 1999eb
Language
english
Format
PDF
Filesize
2 MB (2592953 bytes)
Series
Conscientious Commerce
Pages
241\241
Time added
2023-08-18 07:05:07
Sustainable Development

Description

The Natural Step for Business examines how four very successful "evolutionary" corporations in Sweden and the United States - including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S. - are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.

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