ENGLISH

The Google Model: Managing Continuous Innovation in a Rapidly Changing World

By Annika Steiber (auth.)

Book information

Publisher
Springer International Publishing
Year
2014
ISBN
978-3-319-04207-7, 978-3-319-04208-4
DOI
10.1007/978-3-319-04208-4
Language
english
Format
PDF
Filesize
1 MB (1384877 bytes)
Series
Management for Professionals
Edition
1
Pages
125\135
Time added
2014-06-12 06:00:00
Innovation/Technology Management; Business Strateg

Description

This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.

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