Still Life with Rhetoric: A New Materialist Approach for Visual Rhetorics
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In Still Life with Rhetoric, Laurie Gries forges connections among new materialism, actor network theory, and rhetoric to explore how images become rhetorically active in a digitally networked, global environment. Rather than study how an already-materialized “visual text” functions within a specific context, Gries investigates how images often circulate and transform across media, genre, and location at viral rates. A four-part case study of Shepard Fairey’s now iconic Obama Hope image elucidates how images reassemble collective life as they actualize in different versions, enter into various relations, and spark a firework of activity across the globe. While intent on tracking the rhetorical life of a single, multiple image, Still Life with Rhetoric is most concerned with studying rhetoric in motion. To account for an image’s widespread circulation and emergent activities, Gries introduces iconographic tracking—a digital research method for tracing an image’s divergent rhetorical becomings. Yet Gries also articulates a dynamic set of theoretical principles for studying rhetoric as a distributed, generative, and unforeseeable event that is applicable beyond the study of visual rhetoric. With an eye toward futurity—the strands of time beyond a thing’s initial moment of production and delivery—Still Life with Rhetoric intends to be taken up by those interested in visual rhetoric, research methods, and theory. Contents List of Illustrations Preface Acknowledgments 1. Current Matters: An Introduction Part I : A New Materialist Rhetorical Approach in Theory 2. Spatiotemporal Matters 3. Agential Matters Part II: A New Materialist Rhetorical Approach in Practice 4. New Materialist Research Strategies 5. Iconographic Tracking Part III: Obama Hope Case Study 6. Obama Hope, Presidential Iconography, and the 2008 Election 7. Obama Hope, Fair Use, and Copyright 8. Obama Hope, Parody, and Satire 9. Obama Hope, Remix, and Global Activism 10. Future Matters: A Conclusion References About the Author Index
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